The auto industry is hopping constantly putting out new cars with more features every year. As these cars get faster, have more toys built in, many people start to wonder how difficult will it be to continue selling? This is where we need to take a look at the market. When we look at the market we need to apply auto repair shop marketing into our equation. Will it be easier to just buy a new car or have what we currently own fixed?
When it comes to selling the car we need to give the buyer a reason to purchase. We have to be able to reach them in their heart rather than just the mind. What we need to do is offer the car at a very affordable price for a quick sale. The best way to do this is by advertising and making sure as many people can see it as possible.
What is the cost of parts and labor
What will kill people is having to pay for parts and labor. Labor is the main thing that turn people from getting repairs since a ten dollar item will cost them forty or fifty dollars in labor. This will make the product not as sale able since they can go out and by a new item for less than it would cost to get repaired.
It is all about creating a deal
When you have a business that focuses on repairs it is all about creating a deal and forming a relationship. You want to know that if something does go wrong that it will be fixed and fixed quickly.
If you are someone who is out there just trying to get a payday, you won’t last long. When it is cheaper and easier to go with new, you have to make old more attractive in both price as well as user experience.